Snapchat rolls out a new look! – January 24 2017

Snapchat is rolling out the new design it announced last week to all iOS and Android users today, following a brief beta test for a small group of users on Android. As promised, it brings a new search bar front and center, designed to make it easier to start chats with friends and groups from anywhere in the app. Stories from friends and brands will also show up in search, making it easier to access them.

In addition to the search bar, the app itself has gotten a visual refresh, adding some new, slick animations and a card-based system for swiping between the main camera, Stories, and chat screens. Snapchat is also bringing Bitmoji (which Snap Inc. bought last year) front and center, with a new Bitmoji prompt on the profile screen. The customized avatars are also used to represent friends in search, assuming they’ve created one.

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It’s no news that Snapchat has had a discovery issue, what do people think at first glance of the new set up?

Initial reaction is that the bitmoji avatar + name may confuse me if I have lots of contacts on Snapchat.

Also still no way to discover people my friends follow or like? Or just trending people/popular people? I would’ve thought this would be a focus to compete with Instagram