Following Swiggy’s decision to launch a home-style meal service via its ‘Swiggy Daily’app, rival Zomato is also believed to be planning to launch its own offering in the new space sooner rather than later. In a cryptic tweet last week, Zomato urged people to eat ‘Ghar ka khana’, or home-cooked food, raising speculations that the company might soon launch a home-cooked meal service to cater to a more massive user-base.
According to IANS, the tweet by Zomato is an indication that it is set to launch a Swiggy-style home-cooked meal service. As per the report, the service may allow people to order home-made food – like that age-old tiffin service which is still prevalent in several parts of the country especially among students, working people and those living in private hostels.
Guys, kabhi kabhi ghar ka khana bhi kha lena chahiye— Zomato India (@ZomatoIN) July 3, 2019
The report also pointed out that Swiggy is already catering to over 1,000 customers in Gurugram with its new app called ‘Swiggy Daily’ that lets people order home-cooked meals prepared by tiffin service providers and home chefs. The app comes with a subscription-only plan for one day or week or months.
It’s not immediately clear as to what Zomato has in plans for its users going forward, but affordable and hygienic home-cooked meals will undoubtedly be a boon for millions of people around the country who are living in distant cities and away from their families for studies or job-related reasons. While details about the planned new service are hard to come by right now, we’ll hopefully get more info in the days ahead.
With inputs from IANS